SMS Marketing: Long Code SMS Services

Learn why long-code SMS is a crucial component in achieving SMS marketing success and building customer relationships.

Oct 25, 2023 - 18:52
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SMS Marketing: Long Code SMS Services

In bulk SMS marketing services, long-code SMS services play a pivotal role. Long codes are essentially regular 10-digit phone numbers that enable businesses to engage in two-way communication with their customers. This personal and conversational channel allows for customer inquiries, support, and feedback collection. Also, the best long-code SMS service provider is essential for the business.


Definition of Long Code SMS

Before diving into compliance, let's understand what a long-code SMS is. Long codes are essentially standard phone numbers, typically 10-digit numbers used for person-to-person communication. These are distinct from shortcodes, which are usually five to six digits and are designed for high-volume, automated messaging.


How Does Long Code SMS Work?


Long Code SMS works by allowing businesses to send text messages to their customers using regular 10-digit phone numbers. This type of SMS is suitable for two-way communication, making it ideal for customer inquiries and support. It is a more personal and conversational channel compared to short-code SMS.


Customer Engagement: Businesses can use long-code SMS to engage with customers on a personal level. It's perfect for collecting feedback, conducting surveys, or providing customer support.

Automation: Long-code SMS can also be automated to respond to customer queries or send reminders and notifications.


Guidelines for Sending Long Code SMS


Obtain Proper Consent


Always ensure that you have explicit, opt-in consent from recipients before sending them marketing messages. This consent should be freely given, specific, and informed.

Inform customers that by providing their phone number, they are agreeing to receive SMS from your business.


Identify Your Business

Each SMS should identify your business. Use your business name in the message to avoid confusion.

If possible, provide contact information or a helpline number so that recipients can easily reach out to your business or opt out of receiving further messages.


Frequency Control

Be mindful of the frequency of your SMS messages. Do not send too many messages within a short period, as this can be perceived as spam.

Respect the preferences of your customers and ensure that the frequency aligns with what they expect.


Privacy and Data Protection

Comply with relevant data protection regulations, such as GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act), depending on your region and customer base.

Safeguard customer data and ensure that it is handled securely and in accordance with data protection laws.


Opt-Out Mechanism

Always provide an easy and clear opt-out option in your SMS messages. Recipients should have the ability to stop receiving messages at any time.

Honor opt-out requests promptly, ideally within a short timeframe.

Time Restrictions

Be respectful of the time when sending SMS messages. Avoid sending messages during late or inconvenient hours, as this can be disruptive and may violate regulations.

Respect time zone differences, especially if your audience is spread across various regions.


Content Compliance

Ensure that the content of your messages complies with all applicable laws and regulations. Avoid using misleading, deceptive, or offensive content.

If you are offering special deals, promotions, or discounts, make sure the terms and conditions are clear and accurate.


Consistency Across Channels

If you are using SMS as part of a broader marketing strategy, ensure that your SMS messages are consistent with your branding and messaging across other channels (e.g., email, social media).


Documentation and Records

Maintain detailed records of customer consent, opt-outs, and any other relevant information related to your SMS marketing activities.

These records can be valuable in cases of legal inquiries or customer disputes.


Stay Informed

Keep yourself and your team updated with the latest local and national regulations governing SMS marketing.

Regulations can change over time, so staying informed is vital to ensuring ongoing compliance.

By following these guidelines, businesses can establish a compliant and respectful approach to long-code SMS marketing, which not only keeps them on the right side of the law but also helps build trust with their customers.


Own Your Compliance

To truly own your compliance with Long Code SMS regulations, consider the following:


Regular Audits: Periodically review your SMS marketing practices to ensure ongoing compliance.

Training: Train your staff about the importance of compliance and the legal aspects of SMS marketing.

Documentation: Keep records of customer consent, opt-outs, and any other relevant information.

Stay Informed: Stay updated with local and national regulations as they can change over time.



Long Code SMS is a fantastic tool for engaging with your customers, but it comes with responsibilities. To succeed in SMS marketing, it's crucial to follow regulations diligently. By understanding Long Code SMS, how it works, and adhering to guidelines for sending SMS, businesses can ensure compliance and build trust with their customers. So, your compliance and your SMS marketing efforts will undoubtedly yield positive results.


Space Edge Technology: Best Long-Code SMS provider

Space Edge Technology is a trusted partner in long-code SMS services. We've made it our mission to empower businesses with the most effective, reliable, and customer-centric SMS marketing solutions in the industry.


Why choose us?

Unparalleled Expertise: With years of experience in the SMS marketing landscape, we bring unparalleled expertise to the table. Our team comprises professionals who have a deep understanding of long-code SMS and its transformative potential for businesses.

Customer-Centric Approach: We put our customers at the center of everything we do. Our services are designed with a focus on creating meaningful and lasting connections between businesses and their audiences. We know that Long Code SMS is not just about messages; it's about building relationships.

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